Born in Uruguay to a family of Italian immigrants, Alejandro has been working in the advertising and publishing industries as an illustrator and graphic designer since 1990.

In 2002, he decided to move to Europe with his wife Daniela and their beloved children Romina and Bruno. His book cover artwork and illustrations have been published in USA, England, Spain, France, Italy, Poland, Norway, Sweden, Portugal, Germany, Estonia, Romania, Slovenia, Brasil, Argentina, Uruguay, Mexico, Taiwan and Japan.

Alejandro works with both techniques: traditional and digital.

In 2009 Daniela and Alejandro created a company to represent their work: Epica Prima S.C.P.